Samantha Podmore, The Beekman Group’s Marketing Executive, said that “‘The Holiday Club’ prides itself on being a family-orientated brand and is aware that families on vacation will seek entertainment for all members of their families. By creating fun and safe on-site Kids Zones at our resorts, parents have the luxury of being able to relax and enjoy watching their kids at play without having to travel or pay for the entertainment”.
Max Relax the tortoise has been selected as the mascot for the campaign, and is no stereotypical tortoise. “Max Relax lives the best holiday lifestyle -he can ski, surf, hang-glide, and also knows how to catch the best rays on the best beaches. Max is also a family tortoise with a wife and three kids, who travel together around the globe to enjoy the best holidays, through ‘The Holiday Club’” said Podmore.
The Maxification upgrades that have been installed at Margate Hotel & Cabanas, Royal Atlantic and Cayley Lodge include trampolines with colourful buffer bags, a jungle gym painted in fun and festive colours. Margate and Royal Atlantic also have a dedicated in-door children’s area decorated with custom made wall paper and activities for children to play and share. Additionally, all children between the ages of 2-6, during peak holidays, will be given an activity booklet with puzzles, word searches and pictures to colour-in, on check-in as a welcome gift that will make their holiday experience that much more special.
Podmore said that “the Max Relax campaign adds value to the holiday experience of ‘The Holiday Club’ Members. The main aim of the campaign is to inspire creativity and playfulness in the younger generation, as ‘The Holiday Club’ prides itself in creating happy holiday memories that will bring our Members back time and time again”.
For more information about the resorts mentioned above, as well as ‘The
Holiday Club’s’ many other offerings, visit <http://www.theholidayclub.com>
www.theholidayclub.com
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