South African Journalist & Media Entrepreneur
Two decades telling South Africa’s stories
From the Sunday Tribune’s SPORTMatters column to founding Titanium Media South Africa
Formerly wrote SPORTMatters for the Sunday Tribune
Her Story
Sheetal (Schneider) Cross is a South African journalist with an extensive print media portfolio, spanning all genres of news reporting for the Durban arm of Independent Newspapers since 2005.
She wrote one of the oldest sports columns in the country, known as SPORTMatters, for the Sunday Tribune — previously SPORTFolio, a 31-year-old platform at the time of the handover. The column has highlighted the achievements of women in sport, creating sponsorship opportunities for underprivileged athletes with little or no financial support.
Career Highlights
Media Award Nominations
Finalist in Women in Print Media at the 2016 GSport Awards, Johannesburg.
TV Presenter
Presented Trace Sports Stars International, broadcast in 132 countries.
Namibia & New Zealand
Cultural diversity programme for NAMDEB, then freelance work with author Dr. Jeannette Vos.
Academics
Taught New Media III at DUT (2016, 2018) while completing her Master’s in Journalism.
Titanium Media South Africa
Founded by Sheetal to deliver Entrepreneurial Media Empowerment Programmes, TMSA guides entrepreneurs, non-profits, SMMEs, corporates and business owners on navigating the media industry — through affordable seminars and private training, in partnership with industry specialist Olivia Jones Symcox of OJC Communications.
100% WOMEN-OWNED
135% PROCUREMENT RECOGNISED
B-BBEE LEVEL 1
Visit www.titaniummediasa.co.za for more on seminars, full-day media training and other resources.
Have a newsworthy story? Email info@sheetalcross.com or visit the Contact page.
All information is treated as private and confidential. Sources remain anonymous unless otherwise requested.